Twitter Analytics: Tweet | Measure | Evaluate

Back in July of this year Twitter has acquired Backtype. a social analytics company platform which had launched BackTweets Pro (http://backtweets.com/tour) in May before its acquisition.

“BackTweets is the only product that closes the loop for marketing on Twitter, helping brands, agencies and publishers understand how engagement on Twitter converts to web traffic, sales or other key performance indicators they’re interested in,” says BackType founder Christopher Golda.

For bloggers like my self especially those who use WordPress, BackTweets is considered to be the best out of all WordPress Twitter Plugins, which unlike other twitter plugins, allows you to customize the look and feel of the bottoms to sync with the theme and design of your blow, and allows any clicker to travel straight into twitter with having to Oauth any other apps. (Maybe I should consider getting rid of that Twitter Marquee on the header and add a simple BackTweet Button instead)

Similar to Facebook insights now Markets have the chance to measure, monitor and evaluate the reach and success of their tweets with this platform, which shows the tweets, retweets, replies and impressions per tweet, alongside a graph of twitter activity on daily, weekly and or monthly basis.

BackTweets is now the Web Analytics Tool for Twitter, released and shall be known from this day forward as “Twitter Analytics”. According to Mashable who announced the service about an hour ago on their platform; Christopher Golda who founded BackType is the new platform staffer, who assures that this analytics platform will “will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.”

The service will be available for free and is currently BETA where only a small group of partners is gaining access.

It’s about time Twitter brings in a measurement tool, what is social media without measurement? Can’t wait for the platform to be available for all tweeps to enjoy!

via( Sleepless in Amman )

MEDIR, MEDIR Y MAS MEDIR!

Actualmente vivimos en un mundo dónde la importancia de saber a quien y como llegamos es fundamental, para esto sirve Google Anaytics.

¿Y qué es Google Analytics?

Es un sistema gratuito que proporciona Google para todo aquel interesado de la medición.
Sirve para tener estadisticas de un sitio web. frece información agrupada según los intereses de tres tipos distintos de personas involucradas en el funcionamiento de una página: ejecutivos, mercadologos y webmasters.

Se pueden obtener informes como el seguimiento de usuarios exclusivos, el rendimiento del segmento de usuarios, los resultados de la campaña de marketing, el marketing de motores de busqueda las pruebas de versión de anuncios, el rendimiento del contenido, el análisis de navegación, los objetivos y proceso de redireccionamiento.

Pareciera que esta herramienta no es poderosa, pero si la ocupamos de manera correcta puede ser la llave al exito en tu sitio web.

ONLINE MARKETING TRENDS FOR 2012

Avinash Kaushik – Web Analytics Faculty Chair

Avinash Kaushik is the Analytics Evangelist at Google, and the author of Web Analytics 2.0 and the best-selling book Web Analytics: An Hour A Day. Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations.

SoMoLo will continue to rise in importance
Social. Mobile. Local. SoMoLo will drive a ton of disruption when it comes to finding the most relevant customers and offering them something of value.

Marketing as providing utility
Marketing models that provide constant value to the customer — regardless of whether they intend to buy anything or not — will accelerate when compared to Shouting (yelling at people hoping you catch them at the moment of purchase).

The downfall of dashboards
People in the Analytics world whose primary contribution is to puke data will find themselves with fewer and fewer contracts/jobs. People who provide a list of actions to take, rather than a puke of data in “dashboards,” will find they are richer than they anticipated.

FOR MORE ONLINE MARKETING TRENDS READ THIS MARKET MOTIVE ARTICLE http://goo.gl/lkN4D