Apple makes changes to bring on more partnerships for iAd

The Wall Street Journal reported this evening that Apple isn’t seeing the success they’d like with their iAd platform. The company has deployed iAd as an advertising platform throughout their iOS devices in the summer of 2010 and is now making changes in the hope of attracting both more developers and ad spending. First off, Apple is reportedly lowering the entry-level cost for marketers to $400,000 – down from $500,000 and even lower from the original $1 million when the platform was launched. Apple is also reportedly putting new caps on what it charges for clicks on ads, letting advertisers pay $10 each time an advert is viewed every 1,000 times (CPM) and $2 every time it’s specifically tapped on.

So why is Apple making these changes? Apple had tied for the lead in ad market share last year, but has reportedly fallen back to the third place in 2011 advertising market share, behind Millennial Media (#2) Google (#1), per IDC. Hoping to re-gain lost share, Apple is also launching a training program to bring in more advertisers onto the network, partnering with its media buying agency OMD, part of Omnicom Group Inc. to educate new advertisers on iAd, a standard practice providers of digital advertising platforms such as Google and Yahoo! have been exercising from the onset. In the recent weeks, executives from Pepsi, Clorox and JC Penny have reportedly visited Apple’s campus to talk about iAd. OMD also hopes to lure more advertisers in February 2012.

(via 9t05Mac)

MEDIR, MEDIR Y MAS MEDIR!

Actualmente vivimos en un mundo dónde la importancia de saber a quien y como llegamos es fundamental, para esto sirve Google Anaytics.

¿Y qué es Google Analytics?

Es un sistema gratuito que proporciona Google para todo aquel interesado de la medición.
Sirve para tener estadisticas de un sitio web. frece información agrupada según los intereses de tres tipos distintos de personas involucradas en el funcionamiento de una página: ejecutivos, mercadologos y webmasters.

Se pueden obtener informes como el seguimiento de usuarios exclusivos, el rendimiento del segmento de usuarios, los resultados de la campaña de marketing, el marketing de motores de busqueda las pruebas de versión de anuncios, el rendimiento del contenido, el análisis de navegación, los objetivos y proceso de redireccionamiento.

Pareciera que esta herramienta no es poderosa, pero si la ocupamos de manera correcta puede ser la llave al exito en tu sitio web.

ONLINE MARKETING TRENDS FOR 2012

Avinash Kaushik – Web Analytics Faculty Chair

Avinash Kaushik is the Analytics Evangelist at Google, and the author of Web Analytics 2.0 and the best-selling book Web Analytics: An Hour A Day. Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations.

SoMoLo will continue to rise in importance
Social. Mobile. Local. SoMoLo will drive a ton of disruption when it comes to finding the most relevant customers and offering them something of value.

Marketing as providing utility
Marketing models that provide constant value to the customer — regardless of whether they intend to buy anything or not — will accelerate when compared to Shouting (yelling at people hoping you catch them at the moment of purchase).

The downfall of dashboards
People in the Analytics world whose primary contribution is to puke data will find themselves with fewer and fewer contracts/jobs. People who provide a list of actions to take, rather than a puke of data in “dashboards,” will find they are richer than they anticipated.

FOR MORE ONLINE MARKETING TRENDS READ THIS MARKET MOTIVE ARTICLE http://goo.gl/lkN4D